Dhl Marketing Mix - 22718 Words

Express 1 Strategic Marketing Plan, Spring 2009 STRATEGIC MARKETING PLAN For the E1SHIP WEB PORTAL Prepared by Sejal Dsouza Charles Kirker Gabrielle Perham Andrea Sikes Ece Yilmaz 1 Express 1 Strategic Marketing Plan, Spring 2009 EXECUTIVE SUMMARY The purpose of this paper is to offer a strategic marketing plan to Express 1 for its new innovative web portal, E1ship. Express 1 is only fifteen years old and has expanded from Salt Lake City, Utah to sixty locations throughout the United States. Express 1 started as a reseller of DHL products and has recently reinvented itself as a third-party logistics provider. It offers tremendous value to its business clientele by offering discounted shipping rates and†¦show more content†¦5 Team Members.......................................................................................................................... 5 Company Profile ....................................................................................................................... 5 Mission and Vision Statements ................................................................................................ 7 Current Market ......................................................................................................................... 8 Measures of Performance......................................................................................................... 9 SITUATION ANALYSIS ........................................................................................................... 12 Strengths .................................................................................................................................. 12 Weaknesses .............................................................................................................................. 14 Opportunities........................................................................................................................... 18 ThreatsShow MoreRelated FedEx Marketing Mix Essay745 Words   |  3 PagesFedEx Marketing Mix Federal Express is an express transportation company, founded in 1973 by Frederick W. 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